KEDS: THE ORIGINAL SNEAKER

In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable & quiet you could "sneak" up on anyone. This original sneaker, called the “Champion” has remained a style icon for almost 100 years. Worn by legends Paul Newman, Audrey Hepburn, The Ramones, John Lennon, Marilyn Monroe and Jackie O, and consistently celebrated by Vogue, Elle and GQ, Keds continues to attract fashion designers, stylists and top editors in the industry with their classic, authentic style.

Through all the fashion trends of the century, Keds hasn’t changed much since they were created.  As a matter of fact, the Keds “Champion” sneaker has remained essentially unchanged for more than half a century! It has become a fashion mainstay versatile enough to adapt to fads and ever-changing fashion trends. 

The Keds “Champion” is an unpretentious, stylishly iconic sneaker that exudes casual confidence and smart simplicity. It’s no wonder then that legendary fashion icons themselves wore Keds.

Today, Keds is seen on the hottest celebrities, such as Anna Paquin, Dita von Teese, Chris Colfer, Emma Watson, Natalie Portman, Katy Perry and Kristen Stewart - a testament that true classics can stay relevant for 100 years.

Keds continues its legacy of feel good style keeping it original, aspirational, inventive and fun as it recently re-launched the brand in Keds: The Original Sneaker Exhibit at the Ronac Art Center last December 5, 2011. Here, Keds collaborated with young local designers like CJ de Silva, Valerie Chua, Danika Navarro, Soleil Ignacio and Julius Sebastian. The gallery was decorated with furniture and accent pieces from Heima: Home and Lifestyle, while unique archive first edition models were also put on display - some of which were created way back in the 70's.

The brand again took on another creative effort in its Art & Sole sneaker design workshop at the Brown Bag Vintage & Crafts Market last December 9, 2011, held at the Filipinas Heritage Library, Ayala Triangle, Makati. Here, participants got to customize their own pair of Keds while being guided by the young but very talented artist, CJ de Silva.

Keds is available at Complex Lifestyle Store in Eastwood Mall, Ayala Center Cebu, Festival Mall and Alabang Town Center, at Hideout in Greenbelt 5, SM Supermalls, Rustan's, Shoe Salon, and the Keds x Sperry Top-Sider in Mega Atrium.

For more information on Keds, check out on Facebook http://www.facebook.com/kedsphilippines.