How do you satisfy consumers in a highly
discriminating industry such as food?
Just ensure
safety and quality, which also includes taste, at all times from the sourcing
of raw materials to testing, processing, packaging and transport until it
reaches consumers’ dining table.
And this is what Mekeni Food Corporation assures
consumers through its popular line of Mekeni products—ham, bacon, corned beef,
their top-quality cured meat products such as tapa, tocino, longganisa, and of course its flagship brand, the
Mekeni Picnic Hotdog. This particular product is slowly gaining ground in terms
of awareness and preference among households today because of its taste that is
already comparable to premium-priced brands in the market.
For the safety aspect, Mekeni Food Corporation made
sure that its food manufacturing processes adhere to the strictest and most
stringent standards acceptable around the world when it comes to food
processing. Food safety programs such as Good Manufacturing Practices (GMP) and
Hazard
Analysis Critical Control Points (HACCP) are already in place for Mekeni to
gain acceptance among local consumers.
Mekeni Food Corporation is also doubly proud of these
standards because it shows that the company is doubly serious in its efforts to
make safety a top priority and part of the mindset of the company’s production
team at their 20-plus hectare meat processing plant in Balubad, Porac, Pampanga.
This same plant is accredited by the National Meat Inspection Service (NMIS)
and boasts of a “AAA” rating conferred by the same agency.
And in a project of the NMIS together with other
partner-agencies when it comes to choosing the best among AAA-grade meat
processing plants in the country in terms of food safety, Mekeni showed them
all how to make safety part of their manufacturing veins when it won as “Best
Meat Processing Plant” in not just one but three years straight years, from
2004 to 2006. For this reason, Mekeni Food Corporation was bestowed with a
“Grand Slam Award” back in 2007.
But Mekeni Food Corporation is still adamant in pushing their
safety processing benchmark to even greater heights not just in the local scene
but international as well. In 2006, after Mekeni Food Corporation won its third
straight “Best Meat Processing Plant” award, the company even made history and
made the country proud by becoming the first meat processing plant in the Philippines, the first in asia and
the 2nd in the world to be presented with the prestigious ISO
22000 or Food Safety Management System certification. The award cited Mekeni Food Corporation for
its continued investments in modernizing its processing equipment and thorough
and meticulous research and development efforts to make their products truly
world class and safe.
And Mekeni Food Corporation pushed the envelope even further
when 6 years after that groundbreaking award, the company was awarded as the
first Food Safety System Certification (FSSC) 22000-certified hotdog processing
plant in the country. This is no easy feat to achieve, especially for a company
that started only as a backyard business. The FSSC requires that a company’s
food safety standards should conform to the rigorous demands of global
retailers or major branded food companies regarding food safety management in
order for their product to gain entry into a specific market.
“Safety and quality is at the lifeblood of Mekeni Food
Corporation, from the management down to the employees. Our consumers are our
priority for the business so we make sure that safety and quality is always
observed so as not to lose their trust and confidence, which is vital for us to
survive. We thank God for giving us the wisdom and the courage to always be on
our toes so that we can continue to give Filipinos safe and high-quality
world-class products,” Prudencio “Pruds” Garcia, President of Mekeni Food
Corporation, emphasizes.
The world-class quality Mekeni food products are available at all major groceries and supermarkets nationwide. To know more about Mekeni Food Corporation, contact (+63) 45-458-0000 or visit www.mekeni.com.
