For more than a decade now, I-Foods
Inc. has been taking Filipinos on a gastronomic journey. Its portfolio of
restaurants offers diners a taste of world cooking at reasonable prices. When I-Foods
Inc. president Bryan Tiu opened his first concept restaurant in 2001, it was to
be the first in a number of fast casual restaurants he was to develop in the
coming years. These restaurants brought to a bigger market segment what were
then considered to be expensive concepts.
From
its first store in Greenhills, San Juan in 2001, Teriyaki Boy grew to have 10
branches in Metro Manila by 2005. Its menu of favorite Japanese fare, from
sushi and sashimi to ramen, from donburi (rice
toppings) to tempura, it proved that enjoying Japanese food not be expensive. Because
of its rapid growth and popularity among diners, the Pancake House group entered
into a partnership with I-Foods Inc., which rapidly enlarged the Japanese
fast-foods exposure in the market to 50 stores.
His
success with Teriyaki Boy led him to develop another Japanese-inspired concept,
Tokyo Café. When the restaurant opened its first branch at SM Mall of Asia in
2006, it pioneered a concept that was popular throughout Japan: cafés that
served Western dishes with a Japanese twist. It also served a menu of coffee
beverages to rival those offered by other franchises.
With
the guidance of Atsushi Yoshizawa, a Japanese professional with years of
experience in the restaurant business, Tokyo Café proved to be a hit. Rather
than scare diners away with its unusual menu, the restaurant had cheerful
interiors with a modern Japanese ambience that attracted a young crowd. Add to
this the five-star personalized service, and the restaurant proved to be
another winner for I-Foods Inc.
From Japanese food, I-Foods Inc.
went into the fast-food business developing a concept of affordable high-end
burgers. Stackers Burger Café opened its first outlet in 2007 and offered a
unique product to its regulars: premium burgers made with 100 percent imported
beef from Australia, New Zealand and the United States. And no, these aren’t just
plain burgers. Diners had a number of options, from a variety of sauces and
toppings, to make their experience an original one.
Aside
from burgers, Stackers also pioneered in the first and original Baked Fried
Chicken. Using a special method of cooking, the chicken stay juicy and tender
but with 80% less oil than regular fried chicken, for a truly healthier meal.
I-Foods
Inc. next focused on chicken in its next venture. Apart from fast food, what do
Filipinos love most? Barbecue, and that’s what Peri-Peri Charcoal Chicken aimed
to serve. This was no ordinary chicken barbecue. Peri-peri chicken uses a special
spicy marinade that is popular in Portugal and Africa for a different tasting
dish. And for the twist in the sauce, Peri-Peri chicken uses imported African Bird’s
Eye Chili. All the chicken is spit-roasted for a healthier meal. To complement
most meals, diners have the option to avail of the soup and beverage bar where
they can have as much as they want for a minimum add-on.
Eventually, I-Foods Inc. went back
to Asia to develop its next concept. With the opening of Kogi Bulgogi in 2010,
diners had a chance to enjoy Korean food at reasonable prices. The restaurant
specializes in bulgogi, the popular
barbecue that is the rage worldwide. And to suit Filipino palates, diners have
the option of adjusting the level of spiciness of their orders.
And
enjoying these world-class dining becomes even more exciting with the soon to
be launched IF Card- your guarantee to a great dining experience coupled with
big savings.
Whether
you have a craving for Tokyo Café’s hot or iced coffee beverages, Stackers
customizable premium burgers, Peri-Peri Charcoal Chicken’s Peri-Peri Chicken,
Kogi Bulgogi’s beef bulgogi and bibimbap, or Parmigiano Ristorante
Pizzeria’s Napoletana-style pizzas, you will surely enjoy these treats at a
bargain with your IF card.
In
just a decade, I-Foods Inc. has become a leading purveyor of fast casual dining
concepts in the country. The company assures Filipinos that they get to taste
the best in the world at reasonable prices in a setting to rival those of high-priced
exclusive restaurants, a win-win situation for all diners.
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updates and exciting promos, Like us on Facebook at tokyocafephilippines;
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